Brand Apple recognized the most expensive in the world. Apple owns the most expensive brand in the world, which is about 117 billion dollars. This is the conclusion of analysts British newspaper The Telegraph on the basis of data from three independent rating agencies.
On the second place according to the average value of the brand is the Internet company Google, which is rated at 107 billion dollars.
The evaluation was made on the basis of these agencies Millward Brown, Interbrand and Brand Finance, each of which evaluates the Apple brand in 147.9 billion dollars of 98.3 billion dollars and 104,7 billion respectively.
The market capitalization of Apple today exceeds 611 billion dollars - thus, analysts believe that the brand has more than one-fifth the cost of the entire company. In late August, Apple shares broke the historical record value, however, since the beginning of September began to decline amid scandal stealing Nude photos of celebrities with iCloud.
The closest rival Apple's average cost of the brand is Google - brand Internet company was estimated at 107 billion dollars. Google and Apple is the only company in the world, the brand value of which exceeds $ 100 billion.
Closes the top three IBM with an average rating brand in the $ 76 billion. Below is Microsoft, the brand which was estimated at only 70.8 billion dollars.
The evaluation was made on the basis of these agencies Millward Brown, Interbrand and Brand Finance, each of which evaluates the Apple brand in 147.9 billion dollars of 98.3 billion dollars and 104,7 billion respectively.
The market capitalization of Apple today exceeds 611 billion dollars - thus, analysts believe that the brand has more than one-fifth the cost of the entire company. In late August, Apple shares broke the historical record value, however, since the beginning of September began to decline amid scandal stealing Nude photos of celebrities with iCloud.
The closest rival Apple's average cost of the brand is Google - brand Internet company was estimated at 107 billion dollars. Google and Apple is the only company in the world, the brand value of which exceeds $ 100 billion.
Closes the top three IBM with an average rating brand in the $ 76 billion. Below is Microsoft, the brand which was estimated at only 70.8 billion dollars.
